Read the following carefully before you make up your mind about the program that The Economist seems to look upon favourably. It is true that efficient micro cars use less fuel but is that advantage overshadowed by the larger number of cars sold and the longer distances driven?
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Indonesia: Green growth
Indonesia’s low-cost green car programme opens new opportunities for auto-makers, and may avoid the need to limit car ownership.
Indonesia's new tax breaks for eco-friendly cars are intended to make green automobiles more affordable to Indonesian consumers. They should also open up new opportunities for auto-makers in a country that is expected to overtake Thailand as Southeast Asia’s biggest car market by 2019. So it is not surprising that many carmakers took the opportunity to show off their greenest models at the 21st Indonesia International Motor Show 2013 in Jakarta last month.
The tax side of the low-cost green car programme (also known as Pengembangan Produksi Kendaraan Bermotor Roda Empat yang Hemat Energi dan Harga Terjangkau, or PPKB) was spelt out in two regulations issued in May and July (see box). The tax break cuts between 25% and 100% of the luxury goods tax on locally made cars, as long as they meet fuel efficiency targets. Cars with an engine capacity of up to 1200cc and with minimum fuel efficiency of 20 km per litre will be completely exempt from tax.
Although full implementation will have to wait for another regulation in late 2013, this time for the Ministry of Finance, there are already signs that the subsidies are having an effect. Although overall vehicle sales have slowed in Indonesia over the past three months, sales of smaller cars with engines of below 1,500cc are still rising rapidly, according to the Association of Indonesian Automotive Manufacturers (Gaikindo). Given these already take over half the total vehicle market, the low-cost green car programme is obviously tapping into demand.
Among the carmakers rushing to take advantage of the new programme are Japan's Toyota and its subsidiary Daihatsu. At the Jakarta show in September they launched their Toyota Agya and Daihatsu Ayla models, which were both designed to qualify for the low-cost green car programme. The models come in variants with prices ranging from Rp76m to Rp120m, and are already assembled in Indonesia as part of a joint venture with PT Astra International, a local company.
Compatriot Nissan, meanwhile, unveiled its Datsun GO+ five-seat and seven-seat cars, equipped with 1.2-litre engines for a price of less than Rp100m. Nissan plans to produce the vehicles at its plant in Purwakarta, about 80 km southeast of Jakarta. And Honda took the wraps off its Honda Mobilio prototype, which it plans to produce at its new factory in Karawang, east of Jakarta. Honda said its 1.2-litre Brio Satya models, which are already produced in Indonesia, also qualify for the green car programme. Suzuki Motor introduced the Karimum Wagon R, to be assembled at a plant in Cikarang, a Jakarta suburb. Both the Mobilio and Karimum have engine capacities of 1,000 cc.
Other carmakers are newer to Indonesia. Germany's Volkswagen intends to invest US$266m to build a plant in West Java by 2017 in joint venture with Indomobil Sukses Makmur, according to news reports. General Motors is also expected to participate in the low-cost green car programme. The US automaker suspended operations in Indonesia six years ago but resumed regular production in May 2013 at its factory in Bekasi in West Java, investing US$150m in the re-opened plant. The facility makes the Chevrolet Spin multipurpose vehicle, the first car made by GM for the Indonesian domestic market since the Chevrolet Blazer ceased production in 2006.
Jams tomorrow?
For the government, this investor interest is an affirmation of its policies. Although one spur for its policies was environmental, another was to encourage investment in local production. While consumers benefit from tax breaks, therefore, the producers of low-cost cars benefit from lower import duties on the necessary components. As a result, Indonesia is building up quite a sizeable car industry even as the ASEAN market opens up to free trade in vehicles. Output rose 12% in the first half of 2013 to nearly 587,000 vehicles, according to OICA, making Indonesia the 15th largest producer in the world.
The reason for this hike in production is not hard to fathom, and is based more on the domestic market potential rather than any export ambitions within ASEAN. Indonesia's car market has been growing rapidly since 2009, and with a population of 250m and only 34 cars per 1,000 of them, there is clearly room for more. In 2012, total vehicle sales (including commercial vehicles) reached an all-time high of 1.12m units, according to Gaikindo, up 28% on the previous year.
Yet this is not a straightforward story of rocketing growth. Sales growth has slowed markedly in the past three months, and is expected to be modest for the remainder of the year. One reason is higher interest rates, affecting the 70% of cars that are bought on credit. Between June and August 2013, the Indonesian central bank raised its benchmark interest rate from a historically low 5.75% to 7.0%. It also, last year, raised the down-payment that car buyers have to make, while a depreciating rupiah also makes imported cars more expensive.
Fuel prices are also rising as the government tries to rein back its mounting bill for fuel subsidies. In 2012, the government spent Rp306trn on fuel and power subsidies, around Rp100trn more than it had budgeted. After overcoming some determined opposition, it finally managed to push diesel and petrol prices up, by 22% and 44% respectively, in June 2013. Although in the longer term, this could also encourage more people to shift to fuel-efficient green cars, in the short term it will act as a market dampener.
It is partly to avoid having to dampen the market still further that the government is pushing through with its low-cost car programme. Two years ago, there was widespread expectation that Indonesia would have to follow China in restricting car ownership in its major cities, so high had pollution levels become. If it can instead shift people towards greener cars, then that would probably be a far more popular solution with drivers and carmakers alike.